There has been much talk about the importance of Blockchain technology as an enabler of the new web, Web 3.0. Certainly, Blockchain makes it possible for network interactions to be truly peer-to-peer, eliminates the need for an intermediary, and adds important elements of security and origin guarantee. However, when we analyze the impact of the…
read moreAgriculture is one of the most surprising cases in digital transformation. For decades, the agricultural sector has been viewed as an eminently manual sector, dependent on intuition, experience, and the seasons. However, today it is one of the scenarios where artificial intelligence (AI) is showing the greatest impact. The technological revolution is no longer limited…
read moreWhen we hear "artificial intelligence," we usually think of futuristic robots, Silicon Valley labs, or programmers facing screens with code. But the reality is that AI is transforming sectors much more diverse than we imagine. Industries that seemed distant from technology are now integrating it as a strategic ally. From fashion to agriculture, and through…
read moreArtificial intelligence didn't come to take your job... it came to take your excessive workload. It's impossible to ignore the conversation today: Artificial intelligence is everywhere. From the email we draft to the data analysis we rely on for decision-making. However, a constant noise still persists: the idea that AI is coming to replace…
read moreFilomena CalicchiaCEO de Adverweb Consulting Group Artificial Intelligence has the potential to revolutionize e-commerce and e-banking.Want to discover how to leverage AI to boost your online sales? Join us for this Thursday's #LunchBreak where we'll talk with Filomena Calicchia of Adverweb Consulting Group.Tune in to #InstagramLive, moderated by our director, Leonardo Trechi.Thursday, April 2712:00 p.m.…
read moreIn technology, there are cycles in which technological enablers appear that allow lagging companies or new entrepreneurs to enter the river of competition and locate themselves in competitive positions. That was the case with the Internet in the 1990s, e-commerce in the 2000s, social networks more recently. The companies that understood and adopted these technologies…
read moreDuring the technology week in Florida, Miami Entrepreneurs presents the seminar The world of NFTs, a full day with talks and panels with international experts, where you can learn everything related to NFTs – Non Fungible Tokens (in Spanish Non-Fungible Tokens), a new form of digital expression that has revolutionized the art world. NFTs are…
read moreVoy apuntar al e-commerce y tengo el éxito seguro!! … Ah, No. El camino al éxito no es recto, ni es un receta de cocina.Así que no hay una manera de garantizar una explosión de ventas o un crecimiento exponencial debido al e-commerce.Hoy vamos hablar con Filomena Calicchia Founder & CEO at Adverweb que lleva más de 26 años trabajando con empresas de diferentes tamaños para construir sus operaciones digitales.
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ehidalgo@adverweb.com
Jescel graduated with a degree in systems engineering many moons ago, but her true background came from web programming—back when HTML was just “nested tables,” all the way through to mobile apps and transactional platforms (interconnections). She likes taking on projects that always bring an innovative, challenging edge.
Technology is much more than servers and physical hardware. That is why learning and staying up to date in technology must be part of our day-to-day routine. That is why we are called Consultants. Every project leaves us with a lesson, and we must guarantee this value to our clients.
Currently, she works as a Project Manager at Adverweb and is in charge of support and new developments for Ubibroker. She often still codes (and makes coffee, too). When she stops coding, she will dedicate herself to giving talks about Matrix. She likes people who are constantly learning, always looking for better ways to do things—it’s what we call MY TEAM. Together, we push the wheel forward.
Luis is a Graphic Designer who graduated from Universidad Nueva Esparta. His greatest passion is art in general. Life guided him toward working in advertising. He has trained by working alongside the most talented graphic designers and creatives. His strengths lie in developing digital strategies, logos and branding, websites, and working for major brands.
Luis has also worked in the field of music and has produced television commercials. He is always learning something new every day, ready for any challenge.
Filomena Calicchia, known as Filo, our CEO and Founder at Adverweb, is an expert in online business, e-commerce development and management, and a digital strategist. For over 25 years, alongside her partners, she has led Adverweb, serving clients across LATAM with a presence in the US, the Dominican Republic, and Venezuela. Filo holds a degree in Systems Engineering from Universidad Metropolitana, a specialization in Telematics from Universidad Simón Bolívar and France Telecom, and a Postgraduate Diploma in Digital Marketing Management from Universidad Central de Venezuela.
Her professional career spans Project Management, User Interface Design, Web Systems, E-commerce, Platform Integration, and Digital Marketing Strategies, allowing [him/her] to manage diverse projects and scenarios for clients such as Diageo, P&G, Unilever, and Provincial, among others. Additionally, [he/she] managed up to 80 employees who were part of the Adverweb team. Above all, [his/her] greatest success and ultimate project is [his/her] family and children. [He/She] also loves to cook!”
