{"id":14163,"date":"2026-09-24T06:15:14","date_gmt":"2026-09-24T11:15:14","guid":{"rendered":"https:\/\/adverweb.com\/?p=14163"},"modified":"2026-09-24T06:23:02","modified_gmt":"2026-09-24T11:23:02","slug":"7-mistakes-that-reduce-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/","title":{"rendered":"7 Mistakes That Reduce Ecommerce Sales"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=\u00bb\u00bb]Descubre las fricciones m\u00e1s comunes en una tienda online y c\u00f3mo optimizar la navegaci\u00f3n, el checkout, los pagos y la experiencia m\u00f3vil.<\/span><\/i><\/p>\n

Un ecommerce puede recibir un alto volumen de tr\u00e1fico y, aun as\u00ed, no generar ventas suficientes. En muchos casos, el problema no es la falta de visitantes, sino la experiencia que encuentran al llegar. Si te preguntas c\u00f3mo aumentar las ventas de tu tienda online, la respuesta suele estar en eliminar los obst\u00e1culos que interrumpen el flujo del usuario.<\/span><\/p>\n

A continuaci\u00f3n, las siete fricciones principales que afectan la conversi\u00f3n de tu tienda y la experiencia de compra digital.<\/span><\/p>\n

An\u00e1lisis de fricciones en el recorrido del cliente<\/span><\/p>\n

La tabla siguiente cruza cada fricci\u00f3n con la experiencia que genera, su impacto en la conversi\u00f3n, qu\u00e9 revisar y el indicador para medirla:<\/span>
\n<\/span><\/p>\n

Las siete fricciones del ecommerce<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Fricci\u00f3n<\/b><\/th>\nExperiencia del usuario<\/b><\/th>\nImpacto en conversi\u00f3n<\/b><\/th>\n\u00bfQu\u00e9 revisar?<\/b><\/th>\nKPI sugerido<\/b><\/th>\n<\/tr>\n<\/thead>\n
1. Navegaci\u00f3n confusa<\/b><\/td>\nEl usuario se siente perdido o no encuentra categor\u00edas l\u00f3gicas.<\/span><\/td>\nAbandono prematuro del sitio por frustraci\u00f3n.<\/span><\/td>\nJerarqu\u00eda de men\u00fas, etiquetas claras y migas de pan (breadcrumbs).<\/span><\/td>\nTasa de rebote<\/b><\/td>\n<\/tr>\n
2. Buscador poco efectivo<\/b><\/td>\nNo arroja resultados o no entiende sin\u00f3nimos.<\/span><\/td>\nEl usuario asume que el producto no est\u00e1 disponible.<\/span><\/td>\nFuncionalidad de b\u00fasqueda, sugerencias autom\u00e1ticas y filtros.<\/span><\/td>\n% de b\u00fasquedas sin resultados<\/b><\/td>\n<\/tr>\n
3. Informaci\u00f3n incompleta<\/b><\/td>\nDudas sobre medidas, materiales o compatibilidad.<\/span><\/td>\nIncertidumbre que detiene la decisi\u00f3n de compra.<\/span><\/td>\nFichas de producto, fotos de calidad y gu\u00edas de tallas.<\/span><\/td>\nTasa de \u00aba\u00f1adir al carrito\u00bb<\/b><\/td>\n<\/tr>\n
4. Carga lenta (m\u00f3vil)<\/b><\/td>\nEsperas prolongadas para visualizar im\u00e1genes o men\u00fas.<\/span><\/td>\nEl usuario cierra la pesta\u00f1a antes de que cargue.<\/span><\/td>\nPeso de im\u00e1genes, scripts innecesarios y hosting.<\/span><\/td>\nTiempo de carga (LCP) y Core Web Vitals<\/b><\/td>\n<\/tr>\n
5. Costos inesperados<\/b><\/td>\nSorpresas con impuestos o env\u00edo al final del proceso.<\/span><\/td>\nAbandono masivo en el \u00faltimo paso del carrito.<\/span><\/td>\nTransparencia total de costos desde la ficha de producto.<\/span><\/td>\nTasa de abandono del carrito<\/b><\/td>\n<\/tr>\n
6. Checkout complejo<\/b><\/td>\nFormularios infinitos o registro obligatorio forzoso.<\/span><\/td>\nFatiga en el pago y p\u00e9rdida del impulso de compra.<\/span><\/td>\nOpci\u00f3n de \u00abcompra como invitado\u00bb y menos campos.<\/span><\/td>\nTasa de finalizaci\u00f3n de pago<\/b><\/td>\n<\/tr>\n
7. Falta de seguimiento<\/b><\/td>\nIncertidumbre tras el pago sobre si el pedido se proces\u00f3.<\/span><\/td>\nAnsiedad del cliente y aumento de tickets de soporte.<\/span><\/td>\nEmails de confirmaci\u00f3n autom\u00e1ticos y tracking de env\u00edo.<\/span><\/td>\nNet Promoter Score (NPS)<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n

La importancia de la transparencia proactiva<\/span><\/p>\n

Para mejorar la experiencia de compra, conviene adelantarse a las dudas del cliente. No esperes a que pregunte; muestra de forma visible, antes de que inicie el pago:<\/span><\/p>\n

    \n
  • Pol\u00edticas de devoluci\u00f3n: <\/b>generan confianza y reducen el miedo a equivocarse.<\/span><\/li>\n
  • Tiempos de entrega: <\/b>la claridad sobre cu\u00e1ndo llega el producto es decisiva.<\/span><\/li>\n
  • M\u00e9todos de pago: <\/b>que el cliente vea de inmediato sus opciones preferidas.<\/span><\/li>\n
  • Disponibilidad de stock: <\/b>evita la frustraci\u00f3n de un \u00abfuera de stock\u00bb al final.<\/span><\/li>\n
  • Opciones de atenci\u00f3n: <\/b>un chat visible o un contacto humano humaniza la marca.<\/span><\/li>\n<\/ul>\n

    Conclusi\u00f3n<\/span><\/p>\n

    Comprar deber\u00eda sentirse sencillo. Cada duda sin respuesta y cada paso innecesario aumentan la posibilidad de abandono. La conversi\u00f3n de tu tienda depende directamente de qu\u00e9 tan fluida sea la transici\u00f3n desde que un usuario descubre un producto hasta que recibe la confirmaci\u00f3n de su pedido.<\/span><\/p>\n

    En Adverweb ayudamos a detectar esas fricciones y a cerrarlas, muchas veces conectando y automatizando lo que tu tienda ya tiene. Recorre hoy tu tienda como si fueras un cliente nuevo: \u00bfen qu\u00e9 punto sentiste el deseo de abandonar? Conversemos.<\/b>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text css=\u00bb\u00bb]Descubre las fricciones m\u00e1s comunes en una tienda online y c\u00f3mo optimizar la navegaci\u00f3n, el checkout, los pagos y la experiencia m\u00f3vil. Un ecommerce puede recibir un alto volumen de tr\u00e1fico y, aun as\u00ed, no generar ventas suficientes. En muchos casos, el problema no es la falta de visitantes, sino la experiencia que encuentran […]<\/p>\n","protected":false},"author":3,"featured_media":14166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_joinchat":[],"footnotes":""},"categories":[62],"tags":[],"class_list":["post-14163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","grve-entry-item","grve-blog-item"],"yoast_head":"\n7 errores que reducen ventas ecommerce y c\u00f3mo evitarlos- Adverweb<\/title>\n<meta name=\"description\" content=\"Descubre los 7 errores que reducen las ventas ecommerce. Aprende a eliminar puntos de fricci\u00f3n y aumentar tu tasa de conversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 errores que reducen ventas ecommerce y c\u00f3mo evitarlos- Adverweb\" \/>\n<meta property=\"og:description\" content=\"Descubre los 7 errores que reducen las ventas ecommerce. Aprende a eliminar puntos de fricci\u00f3n y aumentar tu tasa de conversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Adverweb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adverwebcg\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T11:15:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T11:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adverweb.com\/wp-content\/uploads\/2026\/09\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1533\" \/>\n\t<meta property=\"og:image:height\" content=\"1026\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daisy C\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adverweb\" \/>\n<meta name=\"twitter:site\" content=\"@adverweb\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daisy C\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/\"},\"author\":{\"name\":\"Daisy C\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#\\\/schema\\\/person\\\/0c2265208837b325482feab814320d91\"},\"headline\":\"7 Mistakes That Reduce Ecommerce Sales\",\"datePublished\":\"2026-09-24T11:15:14+00:00\",\"dateModified\":\"2026-09-24T11:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/\"},\"wordCount\":623,\"publisher\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adverweb.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/\",\"url\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/\",\"name\":\"7 errores que reducen ventas ecommerce y c\u00f3mo evitarlos- Adverweb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adverweb.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png\",\"datePublished\":\"2026-09-24T11:15:14+00:00\",\"dateModified\":\"2026-09-24T11:23:02+00:00\",\"description\":\"Descubre los 7 errores que reducen las ventas ecommerce. Aprende a eliminar puntos de fricci\u00f3n y aumentar tu tasa de conversi\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adverweb.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png\",\"contentUrl\":\"https:\\\/\\\/adverweb.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png\",\"width\":1533,\"height\":1026,\"caption\":\"A breakdown of the 7 main ecommerce friction points and common mistakes that reduce ecommerce sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/7-mistakes-that-reduce-ecommerce-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adverweb.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Mistakes That Reduce Ecommerce Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adverweb.com\\\/es\\\/\",\"name\":\"Adverweb\",\"description\":\"Nuevos retos\",\"publisher\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adverweb.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#organization\",\"name\":\"Adverweb Consulting Group\",\"url\":\"https:\\\/\\\/adverweb.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adverweb.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FAVICON_AW-06.png\",\"contentUrl\":\"https:\\\/\\\/adverweb.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/FAVICON_AW-06.png\",\"width\":174,\"height\":175,\"caption\":\"Adverweb Consulting Group\"},\"image\":{\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adverwebcg\",\"https:\\\/\\\/x.com\\\/adverweb\",\"https:\\\/\\\/www.instagram.com\\\/adverwebcg\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adverweb\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adverweb.com\\\/es\\\/#\\\/schema\\\/person\\\/0c2265208837b325482feab814320d91\",\"name\":\"Daisy C\",\"url\":\"https:\\\/\\\/adverweb.com\\\/es\\\/author\\\/daisyc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 errores que reducen ventas ecommerce y c\u00f3mo evitarlos- Adverweb","description":"Descubre los 7 errores que reducen las ventas ecommerce. Aprende a eliminar puntos de fricci\u00f3n y aumentar tu tasa de conversi\u00f3n.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"7 errores que reducen ventas ecommerce y c\u00f3mo evitarlos- Adverweb","og_description":"Descubre los 7 errores que reducen las ventas ecommerce. Aprende a eliminar puntos de fricci\u00f3n y aumentar tu tasa de conversi\u00f3n.","og_url":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/","og_site_name":"Adverweb","article_publisher":"https:\/\/www.facebook.com\/adverwebcg","article_published_time":"2026-09-24T11:15:14+00:00","article_modified_time":"2026-09-24T11:23:02+00:00","og_image":[{"width":1533,"height":1026,"url":"https:\/\/adverweb.com\/wp-content\/uploads\/2026\/09\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png","type":"image\/png"}],"author":"Daisy C","twitter_card":"summary_large_image","twitter_creator":"@adverweb","twitter_site":"@adverweb","twitter_misc":{"Escrito por":"Daisy C","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#article","isPartOf":{"@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/"},"author":{"name":"Daisy C","@id":"https:\/\/adverweb.com\/es\/#\/schema\/person\/0c2265208837b325482feab814320d91"},"headline":"7 Mistakes That Reduce Ecommerce Sales","datePublished":"2026-09-24T11:15:14+00:00","dateModified":"2026-09-24T11:23:02+00:00","mainEntityOfPage":{"@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/"},"wordCount":623,"publisher":{"@id":"https:\/\/adverweb.com\/es\/#organization"},"image":{"@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/adverweb.com\/wp-content\/uploads\/2026\/09\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png","articleSection":["Sin categorizar"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/","url":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/","name":"7 errores que reducen ventas ecommerce y c\u00f3mo evitarlos- Adverweb","isPartOf":{"@id":"https:\/\/adverweb.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#primaryimage"},"image":{"@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/adverweb.com\/wp-content\/uploads\/2026\/09\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png","datePublished":"2026-09-24T11:15:14+00:00","dateModified":"2026-09-24T11:23:02+00:00","description":"Descubre los 7 errores que reducen las ventas ecommerce. Aprende a eliminar puntos de fricci\u00f3n y aumentar tu tasa de conversi\u00f3n.","breadcrumb":{"@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#primaryimage","url":"https:\/\/adverweb.com\/wp-content\/uploads\/2026\/09\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png","contentUrl":"https:\/\/adverweb.com\/wp-content\/uploads\/2026\/09\/5-siete-errores-que-reducen-las-ventas-de-un-ecommerce.png","width":1533,"height":1026,"caption":"A breakdown of the 7 main ecommerce friction points and common mistakes that reduce ecommerce sales"},{"@type":"BreadcrumbList","@id":"https:\/\/adverweb.com\/es\/7-mistakes-that-reduce-ecommerce-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adverweb.com\/es\/"},{"@type":"ListItem","position":2,"name":"7 Mistakes That Reduce Ecommerce Sales"}]},{"@type":"WebSite","@id":"https:\/\/adverweb.com\/es\/#website","url":"https:\/\/adverweb.com\/es\/","name":"Adverweb","description":"Nuevos retos","publisher":{"@id":"https:\/\/adverweb.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adverweb.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adverweb.com\/es\/#organization","name":"Adverweb Consulting Group","url":"https:\/\/adverweb.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adverweb.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adverweb.com\/wp-content\/uploads\/2022\/01\/FAVICON_AW-06.png","contentUrl":"https:\/\/adverweb.com\/wp-content\/uploads\/2022\/01\/FAVICON_AW-06.png","width":174,"height":175,"caption":"Adverweb Consulting Group"},"image":{"@id":"https:\/\/adverweb.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adverwebcg","https:\/\/x.com\/adverweb","https:\/\/www.instagram.com\/adverwebcg\/","https:\/\/www.linkedin.com\/company\/adverweb\/"]},{"@type":"Person","@id":"https:\/\/adverweb.com\/es\/#\/schema\/person\/0c2265208837b325482feab814320d91","name":"Daisy C","url":"https:\/\/adverweb.com\/es\/author\/daisyc\/"}]}},"_links":{"self":[{"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/posts\/14163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/comments?post=14163"}],"version-history":[{"count":3,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/posts\/14163\/revisions"}],"predecessor-version":[{"id":14169,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/posts\/14163\/revisions\/14169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/media\/14166"}],"wp:attachment":[{"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/media?parent=14163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/categories?post=14163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adverweb.com\/es\/wp-json\/wp\/v2\/tags?post=14163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}